Reusable cups have been appearing at festivals and major celebrations in our area for some time now. The model has been expanding with systems such as requiring the consumer to pay a deposit to return the cup at the end of the event or with tokens that you must strive to remember to lose during an unpredictable night of partying in order to get your euro back. Even so, These formulas are often accused of falling into environmental whitewashing. (greenwashing, in English), since it is very common for the organizer itself not to have adequate logistics to make it easy and the customer gives up due to the long lines.

"This time we're really going to conquer the night," celebrates François Jozic, one of the co-founders of the Brunch Electronik Festival. He's referring to one of the new features of this year's third edition: the extension of the event's hours until 3 a.m. They've also extended the programming, which will run from August 7th to 10th and will take place at the Parc del Fòrum (on the 8th and 9th) and the Poble Espanyol in Barcelona (on the 7th and 10th). The lineup features more than ninety artists from the current electronic and techno scene, including Nina Kraviz, Adriatique, and Folamour. High temperatures won't be a problem. "We're working hard to protect people from the heat and ensure no one has a bad time," Jozic reveals. The festival is also expanding its shaded areas and spaces for attendees to cool off.