Barcelona has already built a digital workforce that rivals any ecosystem in the region. According to the latest Digital talent overview, elaborated by the Mobile World Capital Barcelona foundation, the country's capital already concentrates more than 135,000 information and communication technology professionalsThe calculation of the purchasing power of digital employees is more favorable in Barcelona. If the cost of living in all cities is equated, the country's capital is located just below the European average, which drops to 54,000 euros per year. Some environments, such as London, fall several positions due to the progressive increase in the cost of housing and consumer goods. This, in the words of the director of digital talent at MWCapital, Jordi Arrufí, creates a balance that makes Barcelona more attractive than other competitors. "Salaries are competitive, which is an ambiguous word. They are attractive for companies compared to Northern Europe, but the worker has a significantly higher standard of living than the city average," considers the expert. That is, "with lower salaries, digital workers in Barcelona live better".

The Barometer of the Technology Sector in Catalonia (2025), prepared by the Technological Circle, once again alerts us to a serious threat looming over the ICT sector: the difficulty companies face in attracting qualified personnel ("talent") to fuel their growth. In 2014, some 1,800 vacancies went unfilled. This situation reduces our competitiveness. What can be done to improve it?