Egopolitics rules. It is accompanied, everywhere, by an overwhelming digital narcissism. Everyone exhibits themselves, everyone has a (pseudo)artist in their body, an uncontrollable desire to show off and be seen. The old artistic romanticism has given way to a deformed mass-market romanticism: the ego transformed into a commodity. Also a political commodity. These are times of passionate and commodified emotionality. Modesty has given way to the most uninhibited expressiveness. The literature (and culture) of the self is expanding and has its counterpart in personalist politics. Ideologies have given way to explosive and grotesque individualisms. We live in times of inflammation of the singular being. We have all always been singular, but now we are becoming more and more so... The gregariousness of the masses of the 20th century, when what mattered was being part of the wave, has been replaced by the strong individual, supposedly brilliant, unique, superlative.