Born in Juneda, in Les Garrigues, Ferran Poca, now a businessman and LGBTQ+ rights activist, spent 35 years exactly what people expected him to be: "I worked at La Caixa bank and became a regional manager with many employees under my supervision and a salary higher than I've ever had." But his life took an unexpected turn: "I heard an inner voice telling me that this wasn't what I was meant to do."

The arrival of tourism to the Costa Brava in the 1950s and 1960s marked a radical change in lifestyles. In Lloret de Mar, where hotels replaced the large Indiano houses, the first gay bars appeared in the early 1960s, thus becoming pioneers in LGBTQ+ leisure on the Costa Brava. As Xavier Orri, secretary of Plurales, the LGBTQ+ Association of Lloret de Mar and employee of the Lloret de Mar Municipal Archive Service, who has conducted extensive research on the subject, recalls, tourism brought about a "significant change in the mentality of the population of Lloret de Mar, who quickly adapted to new social trends and knew how to maintain an attitude of respect and distance from the Catholic morality imposed by the Franco dictatorship."