With the arrival of warmer weather, a series of curious posters have appeared on the billboards that fill the subway, buses, and kiosks in Barcelona. "I'm not a fan of this," can be read in the middle of all the ads. The answer flashes into the minds of those who look at them: the solution to the enigma is Frigopié, Calippo de limón, and Dracula, respectively. These are three of the most popular ice creams from the Frio brand. Unilever. Within the ice cream segment, apart from Frigo, the corporate giant controls Magnum, Cornetto, and Ben & Jerry's, among others. Officially, Frigo's website explains that the history of the heart-shaped brand begins in 1786 in a butcher shop in St. James's Market, London. Eureka to increase revenue in the summer: swapping sausage rolls for refreshing ice creams," the company explains. The story continues in a heroic tone, describing how "thanks to many years of hard work and ingenuity" they have been able to create "some of the most popular ice creams among consumers around the world." They are sold to more than 50 countries, but under different names. This is the case in Spain, where it is marketed under the name Frigo. You can always identify Wall's ice cream thanks to our legendary heart logo."