In November 2021, Andrés Iniesta's bonhomie received a warning from the Spanish financial markets regulator. The former Barcelona player was already an Instagrammer with almost 40 million followers, and was recruited by the still-active crypto platform Binance to advertise on social media and recommend investments in the platform's cryptocurrency, the so-called Binance Coin, BNB. This was one of the first examples of the transformation ofinfluencers in finfluencers, moving from promoting insensitive products and services to promoting investment products and providing furtive financial advice, with obvious risks to followers' assets.