The same set where Xavier Sardà created the ecosystem of Martian Chronicles, featuring such eccentric personalities as Yola Berrocal, Santiago Segura, Leonardo Dantés, and Rocío Madrid, which captivated millions of viewers on television, is what Barça uses, for example, for club media to interview president Joan Laporta. The large space is located in Sant Just Desvern and has belonged to Barça for some time now. The problem is that the failed Barça One project has left it unusable in recent months and, in the meantime, to make some economic profit, the club rents it out to third parties.

The offices of financier Marc Ciria (Barcelona, ​​1979) and lawyer Joan Laporta are only a few meters apart on Barcelona's Avinguda Diagonal, next to Plaça Francesc Macià. This physical proximity is inversely proportional to the distance that separates them in their views on Barça's management. Ciria is in the midst of collecting signatures for the initiative "Stop the Sale of BLM." The goal is to gather the necessary 3,500 signatures (they have more than 2,000) that would dedicate an item on the agenda of Barça's general assembly on October 19 to discuss the future of the club's trading, the asset that generates the most money off the pitch. Ciria speaks to ARA in his office at Diagonal Asset Management, a company of which he is a founding partner and executive president.

Barça has been exploring ways to do business with the club's digital assets in recent months, and one of these, ARA has learned, has led to talks with Jupiter, a company that works for Donald Trump. On the table was the possibility of creating a Barça memecoin (a digital currency associated with prominent figures that serves to create a sense of community without receiving anything in return beyond the memecoin itself). This type of cryptocurrency is so volatile that most experts claim it's not suitable for investment and has already been the subject of alleged scams.

Nobody was left without dancing the Coti x Coti of the Tyets in the summer of 2023. The sardana from the Maresme group was talking about gossip, but the lyrics also explain why the value of Barça's cryptocurrency has fallen in recent years. "Posseïainfo, had bonesreferences/ I didn't know why, but I found outnews/ the market is palmant and you areholding company/ throw the blanket, horror movie / do not run to the traitor's fate". These are the verses that expose the mechanism of what happened, according to the cryptocurrency experts consulted by the ARA.

Talking about Barça's finances is a bit of a turnoff for some of the Barça fans. It's much more fun to chat over a plate of bravas about Lamine Yamal's latest incredible move or on whether Joan Garcia will ultimately sign for Barça or notBut the problem is that the club's financial and sporting aspects are intrinsically linked. The success of the former provides greater chances of success for the latter in the short and medium term, and, above all, in the long term. Thus, the close of the 2024-2025 financial year is a key moment to update the club's health and future potential.