"Sundays are days of food in the git, from watching series on git, to raise the cat to the git", says the IKEA radio ad. Complaints are common on social media because announcers, journalists, and audiovisual communicators do not pronounce the sound of the double ela correctly in Catalan. This is a reflection of what happens very often on the street: if you listen closely, it seems that fewer and fewer Catalan speakers pronounce this sound as [y] lateral more or less open, or even with other sounds that are similar. yet either get instead of milk, or fall, coya, yogurt, podiastro, etc. Why? Are these just one-offs or an evolutionary shift in the language?