There has long been talk in the Blaugrana news about the launch of Barça Mobile. The project, which Joan Laporta defined as a "gold mine" during its presentation, had been stalled for months and, as ARA already explained, even its suppliers were wondering why they were waiting so long to launch it. After more than a year of work, however, the operator began to be marketed a few days before the elections to Barça. However, the launch has been marked by the silence of the club and New Era Visionary Group Iberia —the company in charge of carrying out the project—, who have not wanted to make much noise nor have they started any commercial campaign.

At the beginning of April, Barça's executive president, Joan Laporta, together with the his Moldovan partner Ruslan Birladeanu, presented Barça Mobile, the club's new mobile operator. With the launch, Birladeanu announced what will be the brand's first line of business: Global Travel eSIM, a virtual mobile card for calls and internet, designed for travel. However, once the platform was launched, there was a significant paradox: while the presentation had assured that the product would work on the MasOrange network—also a partner in the project—Movistar appeared on its website as the only network provider in Spain. As ARA has been able to confirm, the reason is that New Era Visionary Group, the Moldovan businessman's parent company, did not actually create this product, but instead uses eSIMs from the Indian company Zetexa Global Private Limited.