Enric Cabestany (Barcelona, 1981) is a restless entrepreneur. He makes the most of the 24 hours of the day, but tries to balance it with family life. For this reason, he has left the position of global vice president of marketing and editorial and general director of the Barcelona office of FunPlus, a Swiss video game multinational. Before that, he had a professional journey in Latin America and Silicon Valley. From here arose his relationship with apps, video games... and he made great friends in the world's technology capital. He then became involved with Asian tech companies and was in charge of the landing in Barcelona of the Chinese mobile video game company IGG in 2018. Today he participates in numerous technology projects, two of which are still linked to the world of video games.

Jordi Mateu (Barcelona, 1968), CEO of Summa Branding, a pioneer in the creation, construction, and management of brands, argues that they are like people, they have personality and, therefore, it is dangerous to want to transform them or modify their essence. With clients ranging from Inditex to Seat, RTVE, Roca, CaixaBank, FC Barcelona, or the Kings League, he assures that in his business and to have more chances, in a world where people are saturated with information, "less is more" and that, in addition to a product or service, experiences must be sold.

Let me say it clearly: telemarketing should be banned by law. Not limited, regulated, or moderated. Prohibited. I'm not saying this as a knee-jerk reaction to a nuisance call. Nor to the two or three hundred I receive each year. Because we get calls more than once a day, on average.