I reach out for the obligatory handshake but am met with a friendly embrace, even though it's the first time we've met. This ability to break down formal distances is surely one of the ingredients that explain the connection he's achieved with listeners, which allows him to host the most-listened-to weekend radio program in Catalonia. He doesn't give many interviews and says he doesn't make scandalous headlines, but I find myself with a radio personality deeply rooted in the ground and aware of his place in the world, in a world of inflated egos.