The first thing Gemma Tejedor, a psychologist on the Vincles team, tells us is that a girl doesn't want to wear makeup because she sees her mother do it every morning. She urges us to break this myth because it doesn't reduce the conflict, but rather places blame on the mother. She also points out that there are an increasing number of mothers who don't wear makeup or wear very little makeup and don't give it the importance it gives other moments, while their daughters, on the other hand, want to wear makeup anyway. Therefore, she believes this correlation is a mistake. "A girl's desire to wear makeup is neither pathological nor does it come from the family model," says Tejedor.