CaixaBank has launched a strategy to attract customers over 60, a growing segment of the population. The bank, which has more than four million customers across Spain over the age of 65 and manages 34% of retirement pensions, has decided to launch a range of products and services aimed at this population, following the guidelines set out in the 2025-2027 strategic plan. The proposal includes alternatives for financial planning, but also leisure, training, and care options.