Italians are feeling sad, now that the Football World Cup is here and their national team is not participating. The failure of Italian football curiously coincides with a very good era in Italian sport in general, with a record number of medals at the Summer and Winter Olympic Games, with Jannik Sinner shining in tennis, Marco Bezzecchi leading the MotoGP World Championship, and the rugby team defeating the English for the first time. And also thanks to Andrea Kimi Antonelli. The young 19-year-old driver arrives at the Circuit de Barcelona-Catalunya (Montmeló) this weekend leading the Formula 1 World Championship. He is a kid with a child-like face, but in the first Grands Prix of the season, he has had no rivals, as he showed in Monte Carlo a few days ago. Montmeló will receive more Italians than ever this Sunday. And if historically they came dressed in red as Ferrari fans, now some prioritize Mercedes caps, as they have surrendered to the feet of this boy born in Bologna.

Beauty is a subjective concept, especially in the field of automotive design. In fact, there are models that many people consider rather ugly (or not very attractive) like the Fiat Multipla, while others consider it a fantastic and ahead-of-its-time work. But Ferrari is not just a car manufacturer, its models are not just cars, and the reality is that the first electric car in Ferrari's history will go down in posterity as one of the few mistakes of the Maranello brand.Luca Cordero di Montezemolo, historic president of the brand, has not hesitated to describe the Luce as an “historic mistake capable of damaging the Ferrari myth”, while wishing that Ferrari “immediately withdraw the logo of the Cavallino Rampante from this electric car”. Montezemolo's opinion, shared by millions of brand followers worldwide, goes beyond an occasional whim against electric cars. The underlying problem lies in the concept and identity of the brand, as the Luce is not a sports coupe, but a kind of crossover halfway between a grand tourer and a four-door all-terrain vehicle with five seats and a 600-liter trunk capacity. An excellent technical sheet for a family-oriented, zero-emission grand tourer for Maserati, Aston Martin, or Porsche, among others, but not for a car that bears the Ferrari emblem on its front.An electric Ferrari: was it really necessary?

When a teacher asks a student to draw a car, the child often draws a sporty-looking red vehicle. In fact, Ferrari is the first car brand that many boys and girls learn about at school. Ferraris have historically been sports cars with V8 or V12 engines (i.e., 8 or 12 cylinders in a V) with high power and a characteristic sound, designed by Italian styling centers such as Pininfarina, Giugiaro, Bertone, or the Ferrari Design Center itself, among others.

]]>

The Testarossa is one of Ferrari's icons from the last third of the 20th century. Everyone grew up with this Italian model as a cultural reference in various TV series, video games, and magazine photographs. Now, unexpectedly and in complete secrecy, the Italian brand has decided to revive it to name its new sports car, which will officially be called the 849 Testarossa.

]]>

Ferrari has just unveiled the Amalfi, an elegant four-seater coupe (2+2) named after the legendary Amalfi Coast bathed by the Tyrrhenian Sea in the Campania region. This is the model that takes over from the Ferrari Portofino and Ferrari Roma, the two entry-level coupes that the Italian brand had manufactured until now, and maintains a name that refers to a privileged geographical area in Italy.

]]>

Ferrari customers don't want electric cars, says a Reuters report. Internal company sources assure this outlet that there is "zero demand" for the brand's electric-powered sports cars, even though these are equally or more powerful than equivalent combustion models. Astronomical prices for limited and exclusive units.

]]>

There's no doubt that Ferrari is a brand that makes cars that are used to move (quickly) from point A to point B. But it's not a typical car manufacturer, as its customers buy more than just a car when they buy one. The brand sells an emotional and social intangible that goes beyond its fantastic cars.

]]>