The Testarossa is one of Ferrari's icons from the last third of the 20th century. Everyone grew up with this Italian model as a cultural reference in various TV series, video games, and magazine photographs. Now, unexpectedly and in complete secrecy, the Italian brand has decided to revive it to name its new sports car, which will officially be called the 849 Testarossa.

Ferrari has just unveiled the Amalfi, an elegant four-seater coupe (2+2) named after the legendary Amalfi Coast bathed by the Tyrrhenian Sea in the Campania region. This is the model that takes over from the Ferrari Portofino and Ferrari Roma, the two entry-level coupes that the Italian brand had manufactured until now, and maintains a name that refers to a privileged geographical area in Italy.

Ferrari customers don't want electric cars, says a Reuters report. Internal company sources assure this outlet that there is "zero demand" for the brand's electric-powered sports cars, even though these are equally or more powerful than equivalent combustion models. Astronomical prices for limited and exclusive units.

There's no doubt that Ferrari is a brand that makes cars that are used to move (quickly) from point A to point B. But it's not a typical car manufacturer, as its customers buy more than just a car when they buy one. The brand sells an emotional and social intangible that goes beyond its fantastic cars.