Erasers, pencils of all thicknesses, and fluorescent markers. Also colored pencils, crayons, pastels, scissors, paintbrushes, and watercolors. Today, the Staedtler logo—a white silhouette of the head of the god Mars on a navy blue background—is omnipresent on the shelves of Catalan stationery stores. In fact, in Spain and Portugal alone, the German brand has an annual turnover of around €20 million. The Iberian Peninsula is an important market for the company, which in 2022 had a turnover of €386 million worldwide. It has subsidiaries in 26 countries and sells its products in 150 countries. Most of its production centers are located in Germany, where two-thirds of its manufactured products originate. In total, the workforce totals more than 2,200 workers. But how many years did it take for the business to reach these dizzying figures?