This week was the end of the I am and I will be, the TV3 Catalan prose quiz show hosted by Àngel Llàcer. The format has been effective for the network in terms of ratings. It connected with viewers and provided decent entertainment. The tests were uneven, and in some cases, the editing seemed to overcome difficulties and planning errors. Narratively, it has strengthened the community spirit beyond the individual fight for the final victory.

The edition of Collapse Saturday night was titled The promise, Because it was the day Àngel Llàcer was presenting the program, just as Ricard Ustrell had promised him long ago. The stars leave their toys behind. The edition could have been titled The imposture, because everyone seemed to be playing a role. Lácer turned it into a tailor-made party to take his friends. The trick is to emphasize this, so that the show shows the personal. They make the show of the cronyism and they show the emotional backstage of celebrities. It's the "we're important, but let's humanize ourselves" thing, which people like. "Thank you very much for being here," Llàcer said to Carlos Latre. And he burst out laughing at having to use that formality with someone he trusted. Lácer has mastered his television persona very well and executes it with haughty efficiency. The farce came with the interview with a porn addict whose business we didn't understand: a man in the dark, hooded, with a distorted voice and two little lights instead of eyes. He was a sinister being. "Why did you come?" Llàcer snapped, as if the individual had come to us with a warning. "What's your problem? What's wrong with you?" he insisted. And the man explained that with his testimony he wanted to help many children. It was even scarier. Between the reddish room and the giraffe behind him, it was worse than Machiavelli's move. She seemed like the incarnation of evil or a joke that would end in astonishment. In any case, a TV3 special on adolescent sexuality already featured a porn addict without the need for that morbid montage.

In 2023, when Àngel Llàcer premiered The Producers, found himself embroiled in controversy due to his large-scale musicals being in Spanish, due to a question of audience attraction and financial profitability. The actor defended himself by recalling all the work and productions he had done in Catalan. His new show on TV3 may seem like a vindication of his Catalan identity directed at all those who dared to question his own. However, his previous formats on the network, such as The wolf and The Punctual, have always valued the country's culture and taken into account the public function of the medium. I am and I will be maintains this spirit. In this competition, one hundred participants compete to prove who is the most familiar with Catalonia, facing multiple challenges in which they must demonstrate their knowledge and skills in musical, culinary, geography, language, and strategy tests. I am and I will be It gives visibility to traditions that have so often been disregarded in the media, promotes cultural and historical knowledge, and adapts it naturally to entertainment.

20,000 euros. This is the prize that the 100 contestants of I am and I will be, TV3's new format for Wednesday nights. The program, which premieres this week at 10:05 PM, aims to find the person who knows the most about Catalan culture and traditions. And this time, we've invented a format in which we search for the Catalan who knows the most about Catalonia. Collapse.