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    <title><![CDATA[Ara in English - Pilar Just]]></title>
    <link><![CDATA[https://en.ara.cat/etiquetes/pilar-just/]]></link>
    <description><![CDATA[Ara in English - Pilar Just]]></description>
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    <ttl>10</ttl>
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      <title><![CDATA["I belong to the lost generation of Priorat, the one who told us to move away because we were the poorest region in the country."]]></title>
      <link><![CDATA[https://en.ara.cat/food/belong-to-the-lost-generation-of-priorat-the-one-who-told-us-to-move-away-because-we-were-the-poorest-region-in-the-country_1_5377929.html]]></link>
      <description><![CDATA[<p><img src="https://static1.ara.cat/clip/35a2cd22-1103-48b0-ad01-490844395a83_16-9-aspect-ratio_default_0.jpg" /></p><p>With one year remaining until the Montsant DO reaches its 25th anniversary, the DO's president, Pilar Just, affirms that they are working to update the regulations. Currently, wines produced are classified with the winegrower-producer, bottler-producer, and marketer distinctions. The new regulations aim for the labeling to also indicate whether it is a single-site wine, a village wine, a regional wine, and new classifications. "We want transparency with the new categories, because we are the only designation of origin that knows 100% the traceability of its wines," affirms the president, who recalls that hers is the generation that was pushed to live outside the region. "I myself am from a generation of people our parents believed was lost, because they didn't want us to stay living or working in the villages of the Priorat region, which was the poorest in Catalonia," Just recalls. They told them to leave, but at the same time, without realizing it, they instilled in them an appreciation for the land. And so many left, pursued studies and professional careers, and when they realized they didn't like it, they returned home. "I worked doing statistics to work with prediction models for companies, but this job didn't fulfill me, so I decided to leave everything and return home, to Pradell de la Teixeta, where I bought a farm, Mas d'en Rafel, and started from scratch, planting vines," he says. Today his wines are produced under the name <a href="https://www.cellerssantrafel.com/ca/mas-sant-rafel"  rel="nofollow">San Rafael winery</a>At that time, the DO Montsant didn't even exist (it was created in 2001), and the wines produced belonged to the DO Tarragona, Falset sub-zone.</p>]]></description>
      <dc:creator><![CDATA[Trinitat Gilbert Martínez]]></dc:creator>
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      <pubDate><![CDATA[Tue, 13 May 2025 07:19:35 +0000]]></pubDate>
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      <media:title><![CDATA[The director of the DO Montsant, Pilar Just, with her son Xavier, at the Mas Rafel winery, located in Pradell de la Teixeta]]></media:title>
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      <subtitle><![CDATA[The president of the Montsant DO, Pilar Just, explains the new labeling and nomenclature developments they are preparing, one year before the 25th anniversary of the DO.]]></subtitle>
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