The protein craze has transformed supermarket aisles in recent years, and now we can find all kinds of protein products that promise better health. The range is becoming increasingly broadThis ranges from fortified yogurts, cereal bars, and bread to protein shakes designed to build muscle mass and complement a healthy diet. The food industry's message is simple: the more protein, the better. Similarly, there is a growing number of posts on social media advocating for this. However, experts warn that protein intake varies from person to person and should never be increased if it means neglecting other nutrients that are equally important for health and a balanced diet.

The start-up The plant-based protein company Heura has closed a €20 million loan with the European Investment Bank (EIB) that should allow the Catalan company to maintain growth and achieve operational profitability by the end of this year, as jointly announced on Monday by Marc Coloma, CEO and co-founder of Heura, and Aless'androequity, growth and project finance from the EIB.