Pedro Calef is an engineer with a long career in the automotive sector. Now, as CEO of Ebro Motors, he is focused, on the one hand, on reindustrializing the former Nissan facilities in the Zona Franca, and on the other, on relaunching a legendary Spanish brand: Ebro. The factory is already up and running, although the so-called D-Hub needs to expand further with the arrival of the Chinese company Chery. And the first Ebros are already starting to hit the roads.