Pedro Calef is an engineer with a long career in the automotive sector. Now, as CEO of Ebro Motors, he is focused, on the one hand, on reindustrializing the former Nissan facilities in the Zona Franca, and on the other, on relaunching a legendary Spanish brand: Ebro. The factory is already up and running, although the so-called D-Hub needs to expand further with the arrival of the Chinese company Chery. And the first Ebros are already starting to hit the roads.

The Ebro automobile brand, the result of a collaboration agreement between the Catalan EV Motors company and the Chinese automotive giant Chery, has already begun production of the electrified PHEV or plug-in hybrid version of its S700 SUV at its plant in the Zona Franca district of Barcelona. This milestone marks a turning point for Ebro, which began production of the combustion engine versions of its two S700 and S800 SUVs at the end of 2024, having already produced around 2,400 units over the last four months.