"Most people have at least two accounts on Instagram and TikTok," says 17-year-old Selma. Victoria, the same age, says she has three on Instagram and three on TikTok. No more having just one social media profile. In fact, in 2021, a UNICEF study on the impact of technology In adolescence, it already revealed that 61.5% of young people have multiple accounts or profiles on the same social network, while 83.5% have a presence on three or more platforms. But why do they want so many profiles and how do they use them?