She embodies all the contradictions of modern feminism: she's a successful businesswoman, a self-sufficient mother, unmarried, and has built an empire thanks to her image. Quite a girlbossAnd yet, her feminism neither questions nor criticizes the patriarchy; it simply aspires to have it all. She is the model and influencer Kylie Jenner, one of many who have triumphed on social media by showcasing such a high level of beauty and perfection, has only strengthened the system from which so many women try to escape. A patriarchal beauty standard that is becoming increasingly strict, but which disguises itself as female empowerment.

The European Commission has opened an investigation into the Chinese company Shein for alleged violations of EU regulations due to the addictive design of its website, the lack of transparency in its recommendation systems, and the sale of illegal products, such as child-like sex dolls. This is an important step in defending the rights of European consumers, who often find themselves defenseless against large Chinese or American corporations that disregard EU regulations and, frequently, even flout them. In Shein's case, it is clear that the sale of sex dolls with childlike features cannot be permitted because that would be tantamount to promoting pedophilia. But the Commission's warning to Shein that it cannot create addictive effects in shoppers with techniques such as awarding more points for browsing time is particularly interesting, because online shopping addiction has long been identified as a problem that needs to be addressed.

Actress Sidney Sweeney, known for her roles in series such as Euphoria and The White Lotus, is embroiled in a controversy over a fashion campaign she did for American Eagle that has been labeled "racist." The various ads she stars in for this jeans brand constantly play with the confusion, in English, between the word jeans —which means cowboys— and genes —genes—.

Raise your hand if you use artificial intelligence in your daily activities. This was the question, gently tricked, used by Mariona Ferrer Fornells, a journalist from ARA, to open the high-level debate on AI organized this Thursday by the newspaper, in collaboration with the company Bassols, within the framework of the Ateneu Barcelonès. The trick, of course, is that these two conspicuous acronyms have infiltrated our lives without us often being aware of it, because artificial intelligence comes into play every time we do a Google search, let Netflix recommend a series, or buy something on Amazon.

"No ads! No games! No gimmicks!" The founders of WhatsApp used this slogan to promote their messaging service back in 2012. When, two years later, Mark Zuckerberg bought them for $19 billion, Brian Acton wrote this same phrase to his colleague Jan Koum, so that he could put it in a visible place on his desktop so that they would not forget his vision and Meta, also the owner of Facebook and Instagram, among others. However, reality prevails and the company has announced that the arrival of ads to the application is imminent.

An engineer by training and a consultant by profession, he is head of the Artificial Intelligence and Global Issues office at Reporters Without Borders (RSF), as well as the author of the essay Algorithmocracy: Living Freely in the Age of Algorithms, published by Libros del Siglo. He visited Barcelona at the invitation of the Catalan Communication Society of the IEC, where he spoke about the need to set limits on social media.

The accelerated digitalization of society has turned connected devices into ubiquitous tools in homes. But while adults navigate this ecosystem with varying degrees of skill, children navigate it with an ease that often worries their parents. The question is clear: how can we protect our children from a digital environment that's growing faster than we can understand it?

Silvia (not her real name) is 16 years old. When she was 13, she spent eight and a half months in one of Amalgama7's centers, after having attempted suicide several times and engaging in self-harm. Today, she bravely shares her testimony and exposes the influence that screens had on her case.

The Spanish government wants to ban young people from social media until they are 16. That's why we're dedicating this weekend's dossier to considering whether this measure can be implemented and, if so, whether it would be sufficient. We review the situation in several countries that have implemented similar restrictions and speak with experts about the appropriateness (or otherwise) of such restrictions. In addition, Albert Cuesta will detail what controls can be implemented on minors' devices to ensure a safer experience.

It is possible that in the last few days you have appeared in the section For you From Instagram or TikTok, or even on Facebook or Reddit, videos of Tralalero Tralala, a shark wearing Nike shoes made with artificial intelligence (AI). It is not the only artificial creature populating social media: there is also Bombardiro Crocodilo, a crocodile fused with a warplane; in Tung Tung Tung Sahur, a cane with a face and a bat; or the Capuchin Ballerina, a dancer whose head is a coffee. These grotesque creatures, fruits of artificial intelligence, are part of the phenomenon brain rot (rotten brain (in Catalan), the word chosen by the Oxford Dictionary as its Word of the Year. The word describes the feeling left after spending some time randomly and compulsively consuming content on social media and, at the same time, to designate that content itself.

"Most people have at least two accounts on Instagram and TikTok," says 17-year-old Selma. Victoria, the same age, says she has three on Instagram and three on TikTok. No more having just one social media profile. In fact, in 2021, a UNICEF study on the impact of technology In adolescence, it already revealed that 61.5% of young people have multiple accounts or profiles on the same social network, while 83.5% have a presence on three or more platforms. But why do they want so many profiles and how do they use them?