Black and white photographs of cities are always well received, while future plans tend to generate rejection. We urban planners have to live with this, but I don't give up believing in the transformative potential of cities, and to do so, I'll use the example of the Poblenou neighborhood. When I was studying architecture (in the 2000s), most of the urban ideas that have governed this neighborhood were being conceived. Now I walk around quite often and admire the architectural quality of what has been restored on a heritage scale and also what has been newly built. Recently, I discovered a building under construction by Jordi Badia on the corner of Llull and Badajoz that has me amazed. It looks like a volume sculpted by the 1916 regulation of New York, a close cousin of the renders by Hugh Ferris on pyramidal skyscrapers, with terraces facing the midday sun that make you stop and contemplate it.