Elon Musk has a plan to revive Tesla model sales, after the company has endured some of the darkest hours in its history as a result of its CEO's political adventures. Tesla's roadmap involves increasing sales of the Model Y, a car that in 2023 became the best-selling vehicle of the year and even surpassed traditional combustion vehicles.

Tesla is facing a new problem in the United States after the US safety agency (NHTSA) notified the brand of the opening of an investigation into serious defects affecting the rear door opening system of the Model Y, the best-selling car from Elon Musk's brand. The NHTSA's safety office has launched the investigation after receiving nine complaints from drivers who were unable to open the doors to remove children from the back seats, and who had to break the window to access the interior of the car and free them.

Elon Musk is an atypical and somewhat impatient entrepreneur, and those close to him claim that he quickly loses interest in his existing projects and initiatives to take on new ones, in a relentless race that opens up new horizons, projects and business, personal and political challenges. In fact, Tesla seemed to be the apple of the South African entrepreneur's eye between 2017 and 2020, until his business priorities became the space company Space X and the social network Twitter, which he renamed X. It's no secret that over the past few months – largely explains the 43% drop in Tesla's stock market value during the last two months of trading. But there are more reasons behind this crisis.