Long rows of townhouses, surrounded by mowed lawns, wooden gazebos, and the shade of several maples, pines, and magnolias. Just like in the movies, the residents of Plainfield Road in Cincinnati, Ohio, go out to retrieve letters from the tin mailbox at street level and sunbathe on their porches. It's a very quiet neighborhood. However, every now and then a compact concourse of cars breaks the silence. These vehicles are headed to the Milhovk-Rosenacker Funeral Home, located at the end of the street. It's an ostentatious building, presided over by an American flag, and has several viewing rooms. It's adjacent to Rest Haven Memorial Park, a lush green 26-hectare park that has served as a cemetery since 1929. It is in this place where, since March 10, 2012, the remains of John J. Parran Junior, the inventor of the formula for the legendary Head & Shoulders anti-dandruff shampoo, better known by its initials: H&S, rest.