"In the age of machines, perhaps we should think about this: humans know things and so do machines, but they don't know them the way humans know them, although, depending on how, they know them better. The fact is that it's not just what is known that's important, but also how it is known," wrote philosopher Josep Maria Terricabras in his book Dare to think, published in 1998. Artificial intelligence was not yet being discussed, but the thinker was already advocating the need for tools and aids to think better and reflected on the "usefulness of rigorous thinking in everyday life," as the book's subtitle stated. It was this book that inspired the awards named after Manel Xifra Boada, founder of Comexi, one of the largest companies in Catalonia, a world leader in the flexographic printing machinery construction sector, which today exports 90% of its production, with an annual turnover of more than 100 million euros.