Three weekday mornings, Lídia takes care of her one-and-a-half-year-old grandson. She's already at home by nine: she gives him breakfast, helps him get dressed, and spends the morning playing with him until his mother returns from work at noon. "It's not hard for me," assures this sixty-seven-year-old grandmother.

CaixaBank has launched a strategy to attract customers over 60, a growing segment of the population. The bank, which has more than four million customers across Spain over the age of 65 and manages 34% of retirement pensions, has decided to launch a range of products and services aimed at this population, following the guidelines set out in the 2025-2027 strategic plan. The proposal includes alternatives for financial planning, but also leisure, training, and care options.

Manel is 82 years old and Maria Àngels is 80. Both are widowed and have been together for eighteen years. They met dancing. On the dance floor at the Imperator, of course. The ritual is repeated every Wednesday, Saturday, and Sunday, and the neighbors on Carrer de Còrsega and Passeig de Gràcia witness it with delight. It's a spectacle, a beautiful spectacle. The line in the street, the lively conversation, the jokes, the complicity. They are between 65 and 80 years old and their energy hasn't left them. They share setbacks, absences, health scares, a career already lived, children, grandchildren... Each with their own circumstances and one commonality, a renunciation they are unwilling to make: for all of them, the Imperator is sacred. Manel and Maria Àngels have their gang, and they all sit at the bus stop waiting for the club's doors to open one more day. Maria Josefa (76), Margarita (80), Amanda (76), Manoli (67) and Elena (73). They chat endlessly, joke around, and tell each other about their lives, even though they already know each other's lives by heart. Carles (83) joins the gathering; he lives in Gavà and comes here every day on purpose: "What I like most are the people I meet. I could stay at home, but I love dancing and it's really good for my health." "For me, it's like a psychologist and a gym combined," says Manoli. And Elena: "It's our therapy; no one has sore feet." "We're a loyal group, we joke around a lot, we have a great time. Like a family!" Ah! It's essential to move well, because that way it makes things even more exciting.