Under the slogan 'Biajar' (Travel), B-Travel boasts over 100 direct exhibitors this year, including companies from virtually every Spanish autonomous community. Aragon, Andalusia, the Canary Islands, Castile-La Mancha, Catalonia, Extremadura, Madrid, and Navarre, as well as the island of Menorca and the Provincial Council of Gipuzkoa, will be present at the Barcelona Tourism Fair, from March 20th to 22nd, in a revamped edition with a new design and an expanded program of activities for all audiences. This year's edition will also feature international destinations such as China, Croatia, the state of Chihuahua (Mexico), France, Portugal, and Uzbekistan, showcasing offerings beyond their traditional imagery. Also present will be agencies specializing in experiences for audiences such as women and in organizing trips with unique proposals to destinations like Colombia, the United Arab Emirates, Egypt, Mexico, the Patagonia region, and the Nordic countries, as well as cruise lines, airlines, and train operators.

From March 28th to 30th, B-Travel, Fira de Barcelona's tourism trade show, returns with a wide range of sustainability-focused offerings. With 120 direct and 600 indirect exhibitors, sustainable, high-quality national and international destinations are the main attractions of this edition. The fair kicks off the 2025 tourist season and features, for the first time, Ceuta, Melilla, Naples, Madeira Island, and the Pyrénées Audoises region.