Jaecoo is one of the Chery Group's brands with the greatest potential in Europe. While Omoda is targeting a modern, urban customer profile, and Ebro is playing the local emotional card, Jaecoo aims to focus on the SUV buyer segment with off-road adventures and a family-oriented approach.

Except for the Automobile, the Barcelona International Motor Show, which was opened this Friday by the President of the Generalitat (Catalan Government), Salvador Illa; the Minister of Industry, Jordi Hereu; and the Mayor of Barcelona, ​​Jaume Collboni. A show where Chinese brands double their presence and now represent a third of the exhibitors, and where electrified vehicles take center stage. The event opens to the general public this Saturday until Sunday of next week.

Chinese cars are making a strong entrance in Barcelona. A third of the exhibitors at the Automobile Show, which will be held from May 9 to 18 at the Montjuïc fairgrounds, will be Chinese brands. So far, 26 brands have confirmed their presence, including Catalan manufacturers Seat-Cupra, Ebro, and Silence, but this time, the presence of brands from the Asian giant, such as MG, BYD, and Omoda, will be notable. Tesla, the company of magnate Elon Musk, will also be present.