Ford has announced it will cease production of fully electric vehicles after observing the current low demand in the US and European markets and the limited commercial potential of electric vehicles. In fact, the Blue Oval brand has also announced it will discontinue its electric pickup truck. F-150 Lightning, a model that aimed to mark a turning point in the future of mobility in the United States, where pickup trucks pick up They are a symbol of cultural identity in the automotive market.

Another closure in Catalan industry. The UGT union denounced on Friday that the Japanese company Hi-Lex has announced the closure of its plant in Granollers and filed for a collective dismissal procedure (ERE) to lay off its 67 workers. In response, the workforce has begun an indefinite strike to show its "outright rejection" of the multinational's decision. According to the union, the closure of the factory in the Vallès region is not due to objective reasons, but rather is a "disguised relocation." "During the consultation period, the works council and the union organizations have confirmed that management has acted in bad faith, maintained an inflexible position, and demonstrated that the decision had already been made long before its official announcement," UGT criticized.

Ford and General Motors, the two giants of the American automotive industry, appear to be enjoying a golden moment thanks to the protectionist policies promoted by the Trump administration. These measures have given a boost to General Motors and Ford, two industrial companies that were going through some of the darkest hours of their recent past, with a commercial retreat that, in the case of General Motors, has led to its disappearance from the European market, and in the case of Ford, has forced it to abandon some of its most successful models in recent years.

At a time when traditionally established brands in Europe are increasingly under scrutiny and Chinese manufacturers are rapidly making inroads in the West, it's worth pausing and taking a look at what products the "traditional" brands continue to offer to see if they're still competitive compared to the new vehicles that are arriving. And the truth is that one of the manufacturers that has best maintained the balance in its range has been Ford, although the price has been quite high.