Barça continues its trend of increasing sponsorship revenue. In the 2024-2025 financial year, it earned €259 million from sponsorships, and it expects to further increase that figure in the current financial year. The most recent agreement is with Zero-Knowledge Proof (ZKP), a company based in Samoa, a country designated as a tax haven by the European Union. This company specializes in a technology blockchain which prioritizes privacy. "ZKP involves ensuring that the identity of sports fans, data, and intelligence are handled with cryptographic confidence, verifying information with reliable mathematical processes," Barça announced on November 14 regarding an agreement that has gone largely unnoticed by many members unfamiliar with the world of cryptography. crypto.

He crypto fiasco The attack by Javier Milei a few weeks ago has once again exemplified the close relationship between the far right—especially the so-called anarcho-capitalists—and cryptocurrencies. The far-right president of Argentina promoted the digital currency $Libra as soon as it was launched on the marketMoments after seeing the light of day, its value swelled rapidly, only to suddenly deflate to record lows. The operation caused thousands of people to lose money: specifically, it is estimated that 44,000 followers of the Argentine leader could have been victims of the operation, although Milei claims that "only" 5,000 were involved. "If you go to the casino and lose money, what's the point?" he later justified. in an interview.