Journalists and political scientists often compare politicians' current communication strategies with those of a few decades ago, but rarely do they compare them with references from more than 5,000 years ago. This is what journalist Toni Aira does in his new book, Mythologists: The Art of Seducing the Masses, the result of the "fusion of two passions": classical Greece and political communication. In both contexts, there have been "deceptions," says Aira, but he warns that although now "we think we are more informed," in reality "we are more manipulable than ever."

AI is here to stay and the parties know it. Some, therefore, are already incorporating it into their digital strategies to try to ensure that messages have a greater impact and reach their potential audience. The PP has exploited this in recent weeks: first, to do A parody of the alleged corruption of the PSOE, and this weekend he made another one about 8-M. "We will not stop using any tool to fight the government," say sources from the state PP leadership. But what is hidden behind these videos? The populars, like the rest of the parties, know that through social networks is where they can attract potential younger voters, because they are the ones who use it the most, also to get information. And the PP is aware of a reality that all the surveys reflect: that in the right-wing field, Vox has much more entry among the youth electorate. Videos with AI are to confront in this arena as well.