Lab Creative Studio, a creative agency that was established in Poblenou in 2024, is promoting a new initiative: the Vermut Club, a meeting point to share experiences, generate synergies and foster creativity among professionals from various fields. The company, which was founded a decade ago as a production company in El Masnou, has always been committed to connection and the exchange of ideas. Its founder, Irina González, argues that the responsibility of companies goes beyond their own area of action: "Companies cannot live isolated from the neighborhoods where they are and the society that surrounds them." For this reason, she assures that companies have the responsibility and the opportunity to "generate a real impact and become an agent of change.".