I'm aware of how foolish it is to want to talk about artificial intelligence right during the week of Mobile World Congress, the year in which AI is the main focus of attention. And even more so if the point is to say that one of the best things it offers us right now is that it not only forces us to better define its scope and limits, but above all to consider what differentiates it from human intelligence. Or, to put it without so much self-promotion, what the true specificity of the human condition is. A few days ago, in SubtrackIgnasi Llorente argued, quite rightly, that AI needs more philosophers and fewer computer scientists. It's a good way to put it. Llorente wrote this in response to the news that Google is looking for philosophers to join its AI teams, and that it doesn't want them just to make things look good.

Pablo Picasso said that "inspiration exists, but it has to find you working." When we have a moment of inspiration, we feel a creative impulse growing within us. It allows us to imagine the most spectacular things and often brings us pleasure. But what exactly is inspiration in neurobiological terms? Why does an idea sometimes strike us suddenly, like a spark, and other times seem impossible to conjure?

Heston Blumenthal (High Wycombe, 1966) is one of the greatest chefs in the United Kingdom and around the world. He's as famous there as Jamie Oliver and Gordon Ramsay, thanks also to his television appearances and books. He's been one of the most influential chefs since his restaurant, The Fat Duck. He developed multisensory cuisine, which earned him the title of number 1 restaurant in the world in 2005. Queen Elizabeth II awarded him the Order of the British Empire, and yesterday he was recognized at the San Sebastián Gastronomika conference for his contributions to cooking. Recently, he has used his fame to speak openly about mental health, having been diagnosed with bipolar disorder, in addition to the attention deficit hyperactivity disorder he already knew he had.

Pliny writes that Aristomachus "was so amazed at the behavior of bees that for fifty-eight years he did nothing but observe them." There are true athletes of attention, capable of shielding themselves from any distraction, but the state of flow (the intensive focusing of the mind described For the psychologist Mihály (Csíkszentmihályi) it is today easier to find in the gym than in the classrooms. The work culture, criticized in school, finds a comfortable refuge in the fitness. ANDOur students suspect that effort is a variable without academic consequences and are more interested in finishing their work quickly than in completing it flawlessly. As the school becomes more permissive, students are less likely to face demanding challenges. What they demand from the coach, we deny to the teacher.

Some of us like to do our shopping at the market every day, to let the greengrocer or the butcher advise us, to let fresh produce decide our daily menu, to decide on what our wife or grandchildren like best, to cook with love and, if there is time, without rushing, with delight, filling the house with aromas and filling the house with aromas everywhere, being forced to improvise, learning from our successes and making new ones, enjoying watching our loved ones eat... You won't deny that we have the right to them.

Lab Creative Studio, a creative agency that was established in Poblenou in 2024, is promoting a new initiative: the Vermut Club, a meeting point to share experiences, generate synergies and foster creativity among professionals from various fields. The company, which was founded a decade ago as a production company in El Masnou, has always been committed to connection and the exchange of ideas. Its founder, Irina González, argues that the responsibility of companies goes beyond their own area of action: "Companies cannot live isolated from the neighborhoods where they are and the society that surrounds them." For this reason, she assures that companies have the responsibility and the opportunity to "generate a real impact and become an agent of change.".