"You're a producer, do you also make honey?" This was the question on everyone's lips at the presentation of the collective brand Miel de Apicultores y Apicultoras de Catalunya (MAAC), held at the Institut d'Estudis Catalans on Monday evening. One of those seeking out producers was a honey manager from the San Francisco farm, who expressed her surprise at seeing so many Catalan honeys displayed on a podium at the entrance to the event. "We've been able to make some Catalan honey a few years ago, but it's not always easy to find them," she said. Meanwhile, Àlex Sirera, president of the Association of Beekeepers and Apicultoras of Catalonia, was preparing to explain what honey is.

This year I have been lucky enough to discover a little gem of Lluçanès, This is Cal TrumpThe fact is that Cal Trump's visit brought me an unexpected joy that I will gladly share with all readers today. It is about The Lluçanès Farm Shop, in Perafita. Of course, I wanted to take a nice piece of coca to Barcelona, but I was worried about not finding anywhere to buy it, since it was Sunday. I thought I probably wouldn't find anything open. And what a surprise when they took me to the Agrotienda del Lluçanès (I was accompanied by locals who knew exactly where I was going, it must be said). Not only did I find the famous Perafita cakes from Forn Franquesa (founded in 1952), but I even had a choice: chocolate, cream, crystal cake... At home, we opted for the aniseed one. I made the mistake of buying half a cake, and it didn't last long.

BBVA has recognized three Catalan rural producers in the sixth edition of its awards for the best sustainable producers. These are Alta Alella, Viñas de Olivardots, and Font Rovira Agrícola. The recognition has also gone to five other producers from Aragon, Asturias, the Balearic Islands, Cantabria, the Valencian Community, and Galicia. In total, more than 800 applications have been received for these awards since their launch.

As concerns about sustainability increase, the way we will eat in the future remains a question that requires deep and urgent reflection. What role will local products play in this new food model? What changes will we need to make to ensure a more efficient, sustainable and competitive system? These questions were the focus of the technical day. The challenges of agri-food distribution networks for sustainable logistics, an event of which the ARA newspaper is one of the collaborating media and which has served to highlight the need to rethink the marketing model of local products.