In today's football where everything is bought with money, a unique club survives in La Garrotxa with a very strong policy on and off the pitch, based on sustainability and proximity. "It's a project that creates a sense of pride in belonging to this family, which transforms into a bond, unity, and performance." This is how Pedro del Campo, the first captain, describes what Olot means, a team characterized by having only players from the Catalan Countries. "This generates a much stronger sense of belonging. The new signings quickly get into the swing of things, get to know the club, its positioning, and we form a family. This connection translates into a good rapport on the pitch and into results," the player assures.

Creating and maintaining strong links between the countryside and the city, and between consumers and producers, as well as promoting direct sales from family and small-scale farmers, are two key challenges of Catalonia's Food Strategy. For this reason, the Department of Agriculture, Livestock, Fisheries, and Food (DARPA) of the Government of Catalonia aims to promote regulations that guarantee local agricultural products in municipalities. The goal is to strengthen local agriculture, promote healthier and more sustainable eating habits, and guarantee local producers direct access to the urban market.

As concerns about sustainability increase, the way we will eat in the future remains a question that requires deep and urgent reflection. What role will local products play in this new food model? What changes will we need to make to ensure a more efficient, sustainable and competitive system? These questions were the focus of the technical day. The challenges of agri-food distribution networks for sustainable logistics, an event of which the ARA newspaper is one of the collaborating media and which has served to highlight the need to rethink the marketing model of local products.