"It's like going to the supermarket and I tell you that an empty shopping cart is worth 100 euros. You tell me that, empty, it's not worth 100 euros. Then I go around the supermarket, I start putting products in the cart and I say to you: 'Do you see how it's worth 100 euros?' Yes, of course, because you've put products in the cart. This is what Barça is doing," a financier close to the Barça club explains to ARA to make the operation that Joan Laporta's board is carrying out with the club understandable. the absorption by Barça Produccions (popularly known as Barça Media) of Bridgeburg Invest (Barça Vision).