Europe has a serious problem with its automotive industry, which can be summarized in the inability of traditional European manufacturers to face the arrival of brands and models from China, which are more economical and of a perceived quality similar to that of the major French, Italian or German automotive groups.During the first six months of 2026, Chinese brands have managed to register more than 663,000 new cars in Europe, which represents an increase of 107% compared to the first six months of 2025. However, what is most worrying for European manufacturers is that they already hold 9.2% of the total market, with a view to continuing to grow and gain sales percentage in the not-too-distant future.The rise of Chinese manufacturers – who will almost certainly exceed one and a half million units sold in Europe this year or next – is explained by a product that is comparable in terms of quality and design to that of traditional manufacturers, but at a significantly lower price. Despite the tariffs imposed by European administrations to try to curb the growth of Chinese automotive manufacturers, they have managed to circumvent bureaucratic obstacles by opening assembly plants in Europe (as in the case of Ebro, Omoda, and Jaecoo in the Zona Franca of Barcelona, for example) or by limiting the commercial margin of each unit sold to practically non-existent values, which traditional European manufacturers do not want or cannot compete with.MG continues to lead, but feels BYD's breath

MG, the British subsidiary of the state-owned company SAIC Motor, continues to lead the ranking of vehicles sold by brands in Europe with a total of 180,101 units sold during the first six months of the year, with an 18% increase compared to the first half of 2025 and achieving a market share of 2.49% of the total.

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The Goodwood Festival is one of the most important events in the automotive world. This year, the MG brand – of British origin, but controlled by the Chinese giant SAIC – wanted to present its new electric urban vehicle prototype, named GO!, which is set to be a commercial reality circulating on European roads from next year.

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The Chinese group SAIC has chosen the Galician city of Ferrol to establish its first electric vehicle plant in Europe. Thus, the automotive company will land in Galicia with a factory of its MG brand for which an investment of up to 200 million euros is planned. As explained this Monday by the president of the Xunta, Alfonso Rueda, the factory will have facilities in the outer port of Ferrol and in the municipality of As Pontes. The plant is expected to be capable of producing 120,000 vehicles per year.

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MG continues to focus on affordable electrified SUVs as a strategy to conquer ever more segments of the European market. The British-born Chinese brand now presents the brand-new MGS5, a 4.47-meter-long SUV that positions itself just above the current MG4.

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For some years now, Chinese brands have been landing in Europe. Unlike traditional manufacturers from the Old Continent and the United States, Chinese brands are relatively unknown in the West, so the large industrial conglomerates of the Asian giant have chosen to acquire names from traditional European manufacturers to revive them and revive the former splendor of their name, as in the case of the brand. On other occasions, however, Chinese brands propose new names with local reminiscences, as in the case of Ebro, or directly imported from China, as in the case of Omoda or BYD.

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