The C segment, corresponding to compact cars like the Golf, the León, the Astra or the 308, among others, has historically been the one that has accumulated the most sales in Europe. Until now, it has been a market segment reserved for the major European manufacturers, but the advance of electrification and new vehicles from China are challenging European hegemony in this segment.Leapmotor is a Chinese manufacturer that has a strategic alliance with the Stellantis group, the parent company of many French, Italian, and North American brands. In fact, the Stellantis group and Leapmotor signed an agreement in 2023 for joint venture to form a company with 51% of the capital reserved for Stellantis and the remaining 49% for Leapmotor to manufacture and sell models of the Chinese brand outside the Asian giant's market. This has allowed some historic factories of the Stellantis group, such as the one in Figueruelas in Zaragoza, to be remodeled to manufacture vehicles from the Chinese brand. The roadmap agreed by Leapmotor and Stellantis at the Aragonese plant involves manufacturing an urban electric SUV called B-10 and a C-segment SUV under the Opel brand that will take advantage of the Chinese brand's platform and technology, and which would be added to the current Lancia Ypsilon and Peugeot 208.Leapmotor B05, an electric car with many arguments

The new B05 is a vehicle that on paper should fit perfectly with the habits, customs, and preferences of European buyers. This Chinese electric car will have a starting price of 26,100 euros, which with institutional aid and current promotional discounts would allow the final price of the product to be below 20,000 euros, a very attractive psychological barrier for buyers on the Old Continent.

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Coinciding with the Guangzhou Motor Show, local manufacturer Leapmotor has unveiled the new A10, a compact SUV measuring 4.31 meters long, 1.83 meters wide and 1.68 meters high, which takes advantage of the brand's new electric model platform and offers technology and space as its main selling points.

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Virtually all mid-size electric SUVs in the C-segment market – which are over 4.5 metres long and 1.8 metres wide – sold in our market today are in a price range of between 30,000 and 45,000 euros. But the CEO of the Leapmotor group, the Chinese Zhu Jiangming, believes that in the not-too-distant future "it will be reasonable for an electric family SUV to cost around 50,000 yuan", around 6,000 euros at the current exchange rate, as he has stated in a interview with a Chinese media outlet coinciding with the opening of the Hong Kong Motor Show.

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For some years now, Chinese brands have been landing in Europe. Unlike traditional manufacturers from the Old Continent and the United States, Chinese brands are relatively unknown in the West, so the large industrial conglomerates of the Asian giant have chosen to acquire names from traditional European manufacturers to revive them and revive the former splendor of their name, as in the case of the brand. On other occasions, however, Chinese brands propose new names with local reminiscences, as in the case of Ebro, or directly imported from China, as in the case of Omoda or BYD.

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