For some years now, Chinese brands have been landing in Europe. Unlike traditional manufacturers from the Old Continent and the United States, Chinese brands are relatively unknown in the West, so the large industrial conglomerates of the Asian giant have chosen to acquire names from traditional European manufacturers to revive them and revive the former splendor of their name, as in the case of the brand. On other occasions, however, Chinese brands propose new names with local reminiscences, as in the case of Ebro, or directly imported from China, as in the case of Omoda or BYD.