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    <title><![CDATA[Ara in English - Tim Cook]]></title>
    <link><![CDATA[https://en.ara.cat/etiquetes/tim-cook/]]></link>
    <description><![CDATA[Ara in English - Tim Cook]]></description>
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    <ttl>10</ttl>
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      <title><![CDATA[Cook for Ternus: Apple changes direction to enter the AI era]]></title>
      <link><![CDATA[https://en.ara.cat/economy/cook-for-ternus-apple-changes-direction-to-enter-the-ai_1_5837764.html]]></link>
      <description><![CDATA[<p><img src="https://static1.ara.cat/clip/ec12e007-ef76-43e7-a77b-04d3a73151ee_16-9-aspect-ratio_default_0.jpg" /></p><p>Apple announces structural changes at its top. The CEO until now, Tim Cook, confirmed this Tuesday that he is handing over the reins to a new chief executive, a decade and a half after taking on the complicated task of succeeding the company's founder, Steve Jobs. He will be followed by John Ternus, until now vice president of hardware for the digital giant. The new era will be clearly marked by Apple's great challenge within the technological ecosystem: competing in the already crowded artificial intelligence market. </p>]]></description>
      <dc:creator><![CDATA[ARA]]></dc:creator>
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      <pubDate><![CDATA[Tue, 01 Sep 2026 18:28:53 +0000]]></pubDate>
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      <media:title><![CDATA[The new Apple CEO, John Ternus, with the outgoing executive and now executive chairman of the board, Tim Cook]]></media:title>
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      <subtitle><![CDATA[The apple giant changes CEO 15 years after Jobs' succession]]></subtitle>
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      <title><![CDATA[The challenges of John Ternus, the engineer who will command Apple]]></title>
      <link><![CDATA[https://en.ara.cat/media/the-challenges-of-john-ternus-the-engineer-who-will-command-apple_1_5718766.html]]></link>
      <description><![CDATA[<p><img src="https://static1.ara.cat/clip/22d805db-91dc-484e-a22d-84369fbd65be_16-9-aspect-ratio_default_0.jpg" /></p><p>When Tim Cook took over from Steve Jobs in September 2011, Apple was worth 350 billion dollars. When he leaves, 15 years later, it's worth 4 trillion – ours; trillions yours. In total, Cook has created almost 3.7 trillion in value for shareholders, a figure that no other American executive has matched, except Jensen Huang at Nvidia. The stock has risen by nearly 2,000% during his tenure, far above the overall stock market performance.</p>]]></description>
      <dc:creator><![CDATA[Albert Cuesta]]></dc:creator>
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      <pubDate><![CDATA[Sat, 25 Apr 2026 14:01:22 +0000]]></pubDate>
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      <media:title><![CDATA[Stock image of John Ternus, at an Apple Worldwide Developers Conference (WWDC).]]></media:title>
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      <subtitle><![CDATA[Tim Cook has turned Apple into the most valuable company in history. Now it's up to his successor to demonstrate that they can do what he never managed: reinvent it]]></subtitle>
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      <title><![CDATA[Apple rejects Donald Trump's anti-diversity policies]]></title>
      <link><![CDATA[https://en.ara.cat/business/apple-rejects-donald-trump-s-anti-diversity-policies_130_5297081.html]]></link>
      <description><![CDATA[<p><img src="https://static1.ara.cat/clip/681cc9e0-1a44-44dc-b4c4-6b869594f88b_16-9-aspect-ratio_default_0.jpg" /></p><p>Twenty-four hours after flattering Donald Trump with the announcement of a multi-million dollar investment in the United States – 500 billion dollars over the next four years – Apple shareholders have decided this Tuesday, at the annual general meeting, that they will not swallow the policies and even suppress the policies of Washington and that they do not suppress. Apple once again distinguishes itself from the rest of its competitors, not only by its designs, but by distancing itself from companies such as Meta, Google, Amazon, Walmart or McDonald's, which have indeed embraced the new reactionary winds blowing in the United States.</p>]]></description>
      <dc:creator><![CDATA[Quim Aranda]]></dc:creator>
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      <pubDate><![CDATA[Wed, 26 Feb 2025 06:01:24 +0000]]></pubDate>
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      <media:title><![CDATA[Tim Cook during the presentation / BECK DIEFENBACH / REUTERS]]></media:title>
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      <subtitle><![CDATA[The general meeting of shareholders maintains the inclusion programs, and moves away from the path taken by Meta, Google and other large corporations]]></subtitle>
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