"We opted for a product that other brands can have but at a price that is completely impossible to find, not even in a supermarket," says Roger Bettosini, co-owner with Laura García of 99 CheeseCake, an establishment founded last year that sells slices of cheesecake for 99 cents. The establishment is located at number 42 on Aribau Street and sees long queues that allow them to sell around 1,200 slices a day during the week and more than 1,500 on weekends. The boom has been so significant that they now have a team of 11 workers to cope with the high demand.