Europe has a serious problem with its automotive industry, which can be summarized in the inability of traditional European manufacturers to face the arrival of brands and models from China, which are more economical and of a perceived quality similar to that of the major French, Italian or German automotive groups.During the first six months of 2026, Chinese brands have managed to register more than 663,000 new cars in Europe, which represents an increase of 107% compared to the first six months of 2025. However, what is most worrying for European manufacturers is that they already hold 9.2% of the total market, with a view to continuing to grow and gain sales percentage in the not-too-distant future.The rise of Chinese manufacturers – who will almost certainly exceed one and a half million units sold in Europe this year or next – is explained by a product that is comparable in terms of quality and design to that of traditional manufacturers, but at a significantly lower price. Despite the tariffs imposed by European administrations to try to curb the growth of Chinese automotive manufacturers, they have managed to circumvent bureaucratic obstacles by opening assembly plants in Europe (as in the case of Ebro, Omoda, and Jaecoo in the Zona Franca of Barcelona, for example) or by limiting the commercial margin of each unit sold to practically non-existent values, which traditional European manufacturers do not want or cannot compete with.MG continues to lead, but feels BYD's breath

MG, the British subsidiary of the state-owned company SAIC Motor, continues to lead the ranking of vehicles sold by brands in Europe with a total of 180,101 units sold during the first six months of the year, with an 18% increase compared to the first half of 2025 and achieving a market share of 2.49% of the total.

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The strong sales figures for Chinese brands like MG, Omoda, Jaecoo, Leapmotor, and Lynk&Co in the Spanish market during 2025 are just the vanguard of the large-scale Chinese automotive rollout that the Asian giant has designed in southern Europe, with Barcelona and Catalonia as its spearhead.

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The import of cars, especially those from China, is driving freight traffic at the Port of Barcelona, ​​which closed the first 10 months of the year with a 4.6% increase compared to the same period in 2014. This data consolidates the growth that began in September. This trend is due to the sharp increase in imports, which have risen by 35.6%, largely driven by the boom in vehicle arrivals from the Asian giant. The Port Authority highlights the arrival of new ships in Barcelona. car-caller, "which significantly improve service capacity, along with a rebound in sales in the European vehicle market and the growing import of Chinese cars," are facilitating the recovery of this traffic.

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The offensive of Chinese brands in our market is unstoppable. About a year ago, on February 22, 2024, the Omoda brand, a Chinese manufacturer that launched its Omoda 5, was officially launched. It was a really important car for Catalonia because it began to be manufactured at the Nissan plant in Barcelona., along with others such as the vehicles of the reborn Ebro brand or the Jaecoo 7, which hit the market a little later (on September 17).

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For some years now, Chinese brands have been landing in Europe. Unlike traditional manufacturers from the Old Continent and the United States, Chinese brands are relatively unknown in the West, so the large industrial conglomerates of the Asian giant have chosen to acquire names from traditional European manufacturers to revive them and revive the former splendor of their name, as in the case of the brand. On other occasions, however, Chinese brands propose new names with local reminiscences, as in the case of Ebro, or directly imported from China, as in the case of Omoda or BYD.

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After conquering the Chinese market with the revolutionary SU7, Xiaomi is once again betting on an expansionist policy that will allow it to expand into new markets, including, in a prominent position, Europe. The Chinese company had already planned to enter the European market in its operational plan, but the huge demand generated in China, with more than 140,000 vehicles sold in the last twelve months, has been compounded by a long waiting list to purchase a new car. All of this has put a strain on the production line, absorbing all production and generating waiting lists among customers who wish to purchase the aforementioned SU7 and other future models of the brand.

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The name CATL may not ring a bell for many, but it will surely do so in the coming years. This is a Chinese company specialising in the development of batteries, chassis and platforms for electric vehicles that has recently been working on the development of some innovative technologies for the automotive sector, such as CTP electric platforms (CTPs).cell to pack) and CTC (cell to chassis).

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