After having established its range in the Spanish state and achieved a foothold in an increasingly complex market, Ebro has this week inaugurated the first five dealerships of the brand in Portugal, in the cities of Porto, Aveiro, Viseu, Leiria, Coïmbra and Lisboa thanks to a collaboration agreement with the Portuguese distributors of the MCoutinho group.Ebro lands in Portugal with the S400 models, S700, S800 and S900, with conventional hybrid or HEV versions, plug-in hybrid or PHEV, and conventional combustion engines, as well as with front-wheel drive or all-wheel drive variants. Throughout 2026, the brand expects to also introduce a fully electric model, also assembled at the Barcelona plant.The arrival in Portugal is a first step in the brand's international growth strategy, which expects to open five more dealerships before the end of the year and reach 20 dealerships throughout the country by 2028. The Portuguese market is Ebro's first international venture, which has also planned to open new dealerships in Croatia, Slovenia, and Bulgaria.The fastest growing brand in Spain

Ebro has been the brand that has grown the most and fastest in Spain over the last sixteen months, thanks to the alliance with distribution groups and dealerships and the industrial, financial, and technological support of Chery, the parent company of the Zona Franca brand. In this regard, Johnson Xu, vice president of Chery, has announced that Ebro will "deepen local production" in Barcelona and in the new R&D center in Cornellà to adjust the brand's product to the tastes and preferences of European buyers and "sustain the brand's growth".

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Although it seemed that the traditional sedan segment was on the decline in Europe and that traditional manufacturers had decided to abandon the segment to focus on SUVs, the Chinese company BYD has decided to firmly commit to a sedan with three-box sedan and station wagon body styles, which it hopes to transform.

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The T-Roc is one of Volkswagen's most successful models and one of its greatest commercial assets in Europe. In fact, the T-Roc is the brand's second best-selling model in Europe, and in the Spanish market, this compact SUV has established itself as the Wolfsburg brand's sales leader for several years now. The Germans have only recently unveiled the new generation of the model, which debuts a new, modern, sober, and elegant aesthetic and new engine options. For the first time, it includes a conventional or self-charging hybrid version, meaning one that doesn't require a plug-in.

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In 2020, Fiat announced that its iconic 500 would be an electric-only model. At the time, and in a context marked by the onset of the pandemic and the success of Tesla models, it seemed that electric cars would become the major assets of the future in Europe, and many manufacturers, such as Volkswagen and Fiat, announced their ambitious electrification plans.

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According to data fromAnfaco, the Spanish automotive industry association, three out of every five plug-in hybrid cars registered between January and May 2025 in Spain are from Chinese brands. This surprising leadership is based on the commercial strength of models such as the BYD Seal U DM-i, with almost 4,000 units registered during the first months of the year, the also Chinese MG HS, with 1,900 units delivered, and the plug-in hybrid version of the Jaecoo 7, with 1. No European car can keep up with the commercial pace of the Chinese. Only the Toyota C-HR has been able to face the challenge posed by Chinese manufacturers.

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Hybrid cars are all the rage. These eco-labeled vehicles are already the best-selling vehicles on the market in Catalonia, the Balearic Islands, and the Valencian Community, with a particular prevalence in major cities and capitals. Hybrids are, in the eyes of many buyers, a safe and intelligent bet in the transition process between combustion-powered mobility and electric mobility, a middle ground that provides technological and environmental security to buyers. However, among hybrid cars, we can differentiate three types: mild hybrids (MEV), conventional hybrids (HEV), and plug-in hybrids (PHEV), three types of vehicles that fit within the large catch-all of hybrid vehicles and which we will develop individually to facilitate their individuality.

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At a time when traditionally established brands in Europe are increasingly under scrutiny and Chinese manufacturers are rapidly making inroads in the West, it's worth pausing and taking a look at what products the "traditional" brands continue to offer to see if they're still competitive compared to the new vehicles that are arriving. And the truth is that one of the manufacturers that has best maintained the balance in its range has been Ford, although the price has been quite high.

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The road to electric cars in Spain is slower than expected. Several factors make the pure electric car and plug-in hybrids They do not end up achieving sales as high as in other countries in the European environment. On the other hand, in Spain a transitional technology is being imposed: non-plug-in hybrid cars. In 2024, this type of technology was established as the first in the State, a situation that has continued to be consolidated during the first two months of this year.

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A few years ago, the Mazda MX-30 passed through the Ara Motor editorial office, a fully electric SUV with a very peculiar design and a truly brave and risky bet: to offer a very low-capacity battery to try to save on weight and manufacturing costs and, thus, propose an SUV designed for eminently urban use. The result was a 145 hp car powered by a 35.5 kWh battery that allowed it to homologate a range of only 200 km, according to the WLTP cycle (262 km in urban use).

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A few months ago, the future of the Mitsubishi brand in our country looked very bad. The Japanese manufacturer was not (and is not) going through its best moment, and in fact had made the decision to abandon the European market to focus on other more economically profitable continents. But a last-minute move, largely caused by Renault, with Luca de Meo at the helm, allowed the Japanese brand to maintain its economic activity in the Old Continent.

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