AIDS was the focus of one of Benetton's 1992 advertising campaigns. The photograph by Therese Frare, a journalism student, shows activist David Kirby lying in bed on the verge of death amid the cries and hugs of his family. Kirby wanted to raise awareness of what it is like to have this infectious disease and Oliviero Toscani, the Italian brand's most famous creative director, wanted to share it with the world. Other examples of its shocking advertising campaigns include a photograph of a nun and a priest kissing, as well as images of prisoners sentenced to death, which led the company to publicly apologize.