BonÀrea's expansion beyond Catalonia includes a mandatory stop in Aragon. The Guissona-based company (Segarra) has been building a large-scale production and logistics center in the town of Épila, in the province of Zaragoza, since 2019. This center is intended to supply the company's supermarkets beyond the Catalan market.

The city of Barcelona is among the main technological cities, since it has almost 41,000 jobs related to the technology sector, according to the report. Tech Cities: The Global Intersection of Talent and Real Estate and is the second destination in Europe—the first being Berlin—for establishing a startup, as reflected in the Acción report. In this context, it cannot be denied that, today, Barcelona is an international destination for talent, attracting investment, and its commitment to entrepreneurship. But, at the same time, it is also a leader in the logistics sector.

"There is a bit of scaremongering", says Àlex Goñi, president of the trade sector at Pimec, the Catalan SME association. Traders will start their most intensive stretch of the year, going from Black Friday to Christmas, amongst doubts and rumours about the sharp rise in the price of products and stockouts.