The Catalan brewery Estrella Damm has just announced the launch of a new beer, Bohemia Reserva 150, named after the original brewery. "It's intense and balanced," they explain, and it's already available on their website; it will be in supermarkets in the coming weeks. The new beer will feature the new logo, which highlights the number 150, and its design was inspired by Damm's first labels from the late 19th century. Bohemia is a beer lager Slow-aged beer, crafted with barley malt, rice, and hops—100% natural ingredients—and subjected to a prolonged maturation process that allows it to achieve great depth and balance. According to its creators, it is perfect to accompany meats and stews, fried foods, cured meats, aged cheeses, or oily and smoked fish.

In the year that Barcelona's Damm brewery celebrates its 150th anniversary, it has announced that over 100,000 people visited the old factory (c. Rosselló, 515) during 2025 to attend some of the 228 cultural, gastronomic, or sporting events held there. Among the highlights were the Gaudí Awards ceremony, the human tower (castellers) celebration at the Sagrada Família, and the Christmas Sant Jordi festival, which brought together writers and authors of new publications, demonstrating that books are the stars of the show throughout the year. Furthermore, the old Damm factory is also open for guided tours, where visitors can learn how beer was made a century ago. You can also see objects related to the history of the company, founded in 1876.

The Mediterranean has arrived in the heart of England, and not because of climate change. At least the taste of the Mediterranean, or one of its most famous products worldwide, Estrella Damm, has settled in one of the logistics nerve centers of the British Isles. The historic Catalan brewery, which will celebrate its 150th anniversary next year, inaugurated its first production plant outside the Iberian Peninsula this Thursday. The chosen location was the town of Bedford, between London and Birmingham, where for the past three years the company has invested just over eighty million euros to restore and renovate an old and traditional brewery, the Eagle Brewery, now renamed The Damm Eagle Brewery. The objective is to consolidate the growing expansion in the British market, the second most important for Damm, within the transport sectors. premium world lager in a highly competitive environment.

The traditional Estrella Damm advertisement that welcomes summer every year is here. This time, the beer brand has opted for the slogan The same as always and has built the story of a group of friends who spend every summer in the same place, in a house in a beach town. The protagonists of the ad are Quim Ávila, Pol Hermoso, Ariadna Llobet, Blanca Parés, and Albert Salazar. Also appearing are Quim Gutiérrez (who participated in the Damm ad in 2015). Georgina Amorós and the founders of the men's jewelry brand TwoJeys, Biel Juste and Joan Margarit.

A computer attack has forced Damm to halt its beer production in El Prat de Llobregat, where the company's has its largest brewery. Sources close to the company have explained to ARA that if the situation is prolonged the plant could run out of stock in a matter of days. The company is being held to a ransom for a figure that this newspaper has not been able to confirm.