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    <title><![CDATA[Ara in English - beverages]]></title>
    <link><![CDATA[https://en.ara.cat/etiquetes/beverages/]]></link>
    <description><![CDATA[Ara in English - beverages]]></description>
    <language><![CDATA[es]]></language>
    <ttl>10</ttl>
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      <title><![CDATA[Vegetable Smoothies, the Catalan face of the oat milk boom]]></title>
      <link><![CDATA[https://en.ara.cat/business/vegetable-smoothies-the-catalan-face-of-the-oat-milk-boom_1_5678311.html]]></link>
      <description><![CDATA[<p><img src="https://static1.ara.cat/clip/a687cbb8-1d33-4f0f-80c6-b89e3d897517_16-9-aspect-ratio_default_0_x4237y2621.jpg" /></p><p>For several years now, Liquats Vegetals has been the face of the rise of plant-based milks in the Catalan agri-food industry. Founded in 1991 and located in the heart of Montseny, the company has been the leader in the production of oat, soy, and rice beverages in the Spanish market for almost four years, thanks in large part to its own brand, Yosoy. The company was founded by engineer Josep Maria Erra with the aim of "providing real nutrition," explains his daughter and current CEO, Laura Erra. The founder had worked in the dairy sector and decided to start a business to make plant-based milk, a segment of the beverage market that was still in its infancy in Spain 35 years ago. Furthermore, the goal was to produce products with as few additives and added sugars as possible: "With a logical work philosophy about how we should eat and nourish ourselves," says the group's director.</p>]]></description>
      <dc:creator><![CDATA[Leandre Ibar Penaba]]></dc:creator>
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      <pubDate><![CDATA[Sat, 14 Mar 2026 15:00:20 +0000]]></pubDate>
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      <media:title><![CDATA[Oat milk cartons at the Vegetable Smoothies plant in Camprodon.]]></media:title>
      <media:thumbnail url="https://static1.ara.cat/clip/a687cbb8-1d33-4f0f-80c6-b89e3d897517_16-9-aspect-ratio_default_0_x4237y2621.jpg"/>
      <subtitle><![CDATA[The Viladrau-based company closed 2025 with €95M in revenue, of which €36M was under the Yosoy brand.]]></subtitle>
    </item>
    <item>
      <title><![CDATA[Coca-Cola Europacific's stock plunges despite rising profits]]></title>
      <link><![CDATA[https://en.ara.cat/economy/coca-cola-europacific-s-stock-plunges-despite-rising-profits_1_5464920.html]]></link>
      <description><![CDATA[<p><img src="https://static1.ara.cat/clip/6e33c8f8-7b15-480d-9278-fe0722ffaff9_16-9-aspect-ratio_default_0.jpg" /></p><p>Coca-Cola bottler Europacific Partners (CCEP) announced this Wednesday an increase in sales and profits for the first six months of this year, but the improved results have not prevented the company's shares from plummeting on the Spanish stock market.</p>]]></description>
      <dc:creator><![CDATA[ARA]]></dc:creator>
      <guid isPermaLink="true"><![CDATA[https://en.ara.cat/economy/coca-cola-europacific-s-stock-plunges-despite-rising-profits_1_5464920.html]]></guid>
      <pubDate><![CDATA[Wed, 06 Aug 2025 11:56:19 +0000]]></pubDate>
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      <media:title><![CDATA[Coca-Cola bottles.]]></media:title>
      <media:thumbnail url="https://static1.ara.cat/clip/6e33c8f8-7b15-480d-9278-fe0722ffaff9_16-9-aspect-ratio_default_0.jpg"/>
      <subtitle><![CDATA[The bottling company closes the first half of the year with profits of €937 million, 15% more than a year ago.]]></subtitle>
    </item>
    <item>
      <title><![CDATA[Why has the spritz been so successful in our country?]]></title>
      <link><![CDATA[https://en.ara.cat/food/why-has-the-spritz-been-successful-in-our-country_1_5423402.html]]></link>
      <description><![CDATA[<p><img src="https://static1.ara.cat/clip/25f27739-c2e0-4597-972f-4d807c5dfad0_16-9-aspect-ratio_default_0.jpg" /></p><p>Its striking orange color is eye-catching, and now that summer has arrived, it's taking center stage among the cold drinks populating bar terraces. We're talking about the spritz, an aperitif cocktail where, in a glass or tumbler with ice, a wine—often a sparkling wine, like Prosecco—a bitters—such as Aperol or Campari—and soda or sparkling water are mixed together, topped off with an orange slice. As with so many other Italian products, the spritz has been an overwhelming success in Catalonia. Now, with the trend toward drinking less alcohol and more during the day—as well as at dusk—this cocktail has every chance of growing even further.</p>]]></description>
      <dc:creator><![CDATA[Jordi Bes Lozano]]></dc:creator>
      <guid isPermaLink="true"><![CDATA[https://en.ara.cat/food/why-has-the-spritz-been-successful-in-our-country_1_5423402.html]]></guid>
      <pubDate><![CDATA[Thu, 26 Jun 2025 05:05:58 +0000]]></pubDate>
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      <media:title><![CDATA[A waiter preparing a Spritz]]></media:title>
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      <subtitle><![CDATA[The trend toward drinking less alcohol is consolidating the meteoric rise of this aperitif cocktail.]]></subtitle>
    </item>
    <item>
      <title><![CDATA[PepsiCo to open a digital hub in Barcelona with 80 employees]]></title>
      <link><![CDATA[https://en.ara.cat/business/pepsico-to-open-digital-hub-in-barcelona-with-80-employees_1_4156112.html]]></link>
      <description><![CDATA[<p><img src="https://static1.ara.cat/clip/e1beeaab-09c5-4c99-bbca-e5ed7e03736d_16-9-aspect-ratio_default_0.jpg" /></p><p>A new multinational, this time in the food sector, will focus part of its efforts in digital transformation in Barcelona. ARA has learnt that US giant PepsiCo will open a new tech hub at the end of the month in the Catalan capital, which will focus on the application of new technologies to the group's current challenges. The facilities will have a staff of 80 workers for the moment, but the intention is to give the initiative more weight and approach 500 employees by 2024. Company spokesmen would not confirm this news.</p>]]></description>
      <dc:creator><![CDATA[Paula Solanas Alfaro]]></dc:creator>
      <guid isPermaLink="true"><![CDATA[https://en.ara.cat/business/pepsico-to-open-digital-hub-in-barcelona-with-80-employees_1_4156112.html]]></guid>
      <pubDate><![CDATA[Thu, 21 Oct 2021 08:23:21 +0000]]></pubDate>
      <media:content url="https://static1.ara.cat/clip/e1beeaab-09c5-4c99-bbca-e5ed7e03736d_16-9-aspect-ratio_default_0.jpg" type="image/jpeg"/>
      <media:title><![CDATA[Narcís Roura]]></media:title>
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      <subtitle><![CDATA[The company, which already has offices in Cornellà de Llobregat, wants to reach 500 employees by 2024]]></subtitle>
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