If you liked the burly and always expressionless guy at the door, you had the right to dive into the world of Blue velvet by David Lynch, or that other futuristic planet of Max Headroom. Heavily made-up girls, “a touch of shadow here, a touch of shadow there”, large triangular earrings, American football-style shoulder pads, and black miniskirts. Guys dressed in Closet or Privata, tight jeans at the bottom, and tiny Victoria sneakers, white or pastel-colored. Everyone smoking Camel, Winston, or Marlboro and drinking whisky with coke or vodka with lemon as if the world were about to end... (The gin and tonic boom was still a long way off.)

He lit the cigarette. The smoke was smooth and aromatic. After being surrounded by photographers, stylists, and models, Alexey Brodovitch liked this solitude at the end of the day. Only one light illuminated his drawing table. On the counter lay the first double-page spread of the main story: a sketched girl opening an umbrella. He picked up the pages and went to the next room, where the floor was lined with leaves arranged in perfect order. He placed the girl with the umbrella in the only empty space. Very serious, he looked at the arrangement. He went to the window. Outside it was dark and snowing heavily. The cigarette filter warmed his fingers. Alexey Brodovitch smiled. At 572 Madison Avenue, in Midtown Manhattan, hundreds of yellow taxis looked like ants from the floor where the newsroom was located. Harper's Bazaar

Míriam Ponsa (Manresa, 1973) is one of the most well-known and rebellious figures on the Catalan fashion scene. The designer, who has had her own brand since 2000, creates pieces woven with materials sourced locally from the old silk thread factory her great-grandmother opened in 1886. Since the pandemic, and as a gesture of rejection of a model of cumulative consumption, the brand only produces on demand.

Xavi Forné began designing concert posters for the bands he played in when he was still a teenager. Twenty years later, those flyers The black and white sketches that were passed from hand to hand have become international tour posters for bands like Metallica, Depeche Mode, the Black Keys, Soundgarden, and Foo Fighters, and are seen all over the world.

As a fashion designer, do you judge wines by their labels?

This is what these brands' clothes are like: relatively affordable, durable and sustainable. We review the Catalan firms and designers who work with criteria of proximity and sustainability and who want you to leave fast fashion aside without ending up broke.